Welcome to the KWOON, a community that shares your passion for personal growth, style, fashion, and the teachings of Bruce Lee. This curated membership program offers access to exclusive drops, events, and initiatives that will help you unlock your true potential.

A membership experience for handbag designers and enthusiasts that unlocks insider access to an exclusive handbag designer community, the handbag-making process, and the ability to discover the next “It Bag” first.

A first-of-its-kind membership experience that offers unparalleled access to Balmain events, designs and digital experiences. Directly inspired by the historic Parisian house’s singularly audacious point of view and reflected in every one of Olivier Rousteing’s collections today.

Barbie fashion got a digital makeover with digital collectibles designed exclusively by Balmain. This collection features Barbie and Ken avatars wearing exclusive pieces and is paired with physical, one-of-a-kind Barbie-scaled versions of the outfit their avatar is wearing.

Cuban artist Alexandre Arrechea collaborated with Balmain to create “Hexagon Garden” a virtual and physical commission that premiered at Miami Art Basel. This collection minted on the energy-efficient XRP Ledger, pairs digital collectiblesl with stunning physical artworks.

Balmain collaborated with the artist Jeff Cole to create a collection of one-of-a-kind digital collectibles with physical and digital utility inspired by the latest design from Balmain Creative Director Olivier Rousteing—the Balmain Unicorn Sneaker.